You can choose to create a Lookalike Audience that targets people who are similar to your Custom Audience.”ħ) “Identify audiences by where they are in the lifecycle. This data is pulled from the information they share in their profiles on Facebook and the behaviors they exhibit on our platform.”Ĥ) “A Custom Audience lets you reach people based on an imported contact list or remarket to people based on the actions they’ve taken on your website or mobile app.”ĥ) “Audience Network – This is a network of mobile app publishers who’ve been approved by Facebook to show ads in their apps.”Ħ) “A Lookalike Audience is a group of people on Facebook who share traits - like location, age, gender and interests - with your customers. It only appears in the News Feeds for the people you are targeting with your ad.”ģ) “A Core Audiences allows you to target people based on their demographics, location, interests, and behaviors. Conversion Lift leverages a scientific approach used by other industries and uses randomized test and control groups.”Ģ) “An unpublished Page post is a Page post ad that is targeted to a specific audience and does not appear on your Page’s Timeline. In order to give you a taste of the Facebook Blueprint content below are 29 of our favorite quotes.ġ) “Conversion Lift enables advertisers to determine the additional business driven online or offline from people reached by Facebook ads across devices. You can access it here: Facebook Blueprint eLearnings Practice exams can be found here: Practice Exams There are free eLearning modules and over 50 courses available via Facebook Blueprint.

Included with these Exams overview are Facebook Blueprint eLearnings and resources that will help you prepare for the exams.

321-101 Facebook Certified Buying Professional.

322-101 Facebook Certified Planning ProfessionalĮxams required to take and pass to become Facebook Certified Buying Professional (FCBP):.

310-101 Facebook Advertising Core Competencies.

You’re able to retake the exams as many times as you need, but the costs for retaking the exam is the same as the first attempt ($150).Įxams required to take and pass to become Facebook Certified Planning Professional (FCPP): However, you must wait 30 days before retaking it.

What if you fail the exam? If you fail to pass the exam, then you can schedule to retake the exam. A score of 700 or higher on the exam will get you Facebook Blueprint certified. Upon completion of the exam, you will receive your official score within 48 hours. Your computer will be locked down and also won’t be able to access the internet once the exam starts. You are restricted from using any personal items while taking your exam. There are roughly between 50 and 60 questions on the exam and you’ll have up to 75 minutes to answer all questions. The exams will cost up to $150 US dollars. How and when to take the Facebook Certification Exams? To take the exams you can either schedule an appointment in advance or on the day you wish to take it. These rigorous exams are designed to test your knowledge, skills, experience, and competence on the Facebook platform. How to become Facebook Blueprint certified? In order to become Facebook Blueprint Certified, you’re required to take two secure, online proctored exams and must receive a passing score equal to 700 or higher on both. Facebook has 1B+ users so learning how to acquire those users profitably is of utmost importance for your venture. Represents your expertise and understanding of advertising on the Facebook platform to yield a profitable return on ad spend. Why should you become Facebook certified? It allows digital advertising professionals to differentiate themselves in a crowded job market. After the 12-month certification period, you will have the chance to take a recertification exam that will keep your status for another 12 months. All Blueprint certifications will main valid for 12 months. Facebook Certified Planning Professional and Facebook Certified Buying Professional are the first two certifications that Facebook launched. The Blueprint program offers two different Blueprint certifications for digital advertising professionals. Create a competitive advantage and add a credential to your resume by getting the Facebook Blueprint Certification.įacebook recently rolled out their Blueprint Certification on September 6, 2016. Are you interested in learning more about Facebook ad products? Do you or your company advertise on Facebook at scale? Digital advertisers have to continuously educate themselves and their teams in order to adapt to the constantly evolving digital world.

Certification facebook blueprint